Search engine optimization or ‘SEO’ is a process that is performed on a website that results in search engines analyzing the website and placing it on the first page of results for a given keyword(s). The process itself can be quite complex and will differ from site to site; however, there is an overall fundamental concept common throughout.
Website Content SEO
Ensuring that your website content has been well optimized for the search engines is perhaps the most effective way of ensuring that your website shows up on the first page of search results. In many cases, just this optimization work alone will move a website up in the rankings by hundreds of positions.
The overall concept of search engine optimization is that every page of a website should be optimized for a particular keyword. This keyword should if possible, be incorporated into the title and the first and last paragraph of the page. Usually, this keyword should not be used more than 2-3 times in the page content; however, this will depend on the length of the page and the keyword itself.
Finding the most profitable keywords in terms of what customers are searching for is another key component of effective SEO. By using freely available tools, it is possible to obtain a list of keywords and phrases that customers have historically searched for the most. For without the right keywords, your customers will be nowhere to be seen. By placing these frequently searched-for keywords in specific locations in your content, you’ll be able to attract more customers and eventually more sales.
Hiring an SEO Company
As search engine optimization is a very complex and continually changing process, it is vitally important to hire SEO experts to ensure that your website is optimized correctly. If not done by an experienced professional, a poor attempt at search engine optimization on a website can lead to a drastic drop in rankings or even worse – complete deindexing from the search engines (i.e. your website will no longer be found via the search engines AT ALL!!)
SEO companies typically have several professionals who are experts in the various aspects of search engine optimization. They have spent years learning about how search engines work and keeping up to date with all the latest changes in search engine algorithms. Essentially, they know what works and what doesn’t.
Whilst SEO is used in articles and general website content, it can also be used in many other ways to assist in the overall running of your website. However, these techniques differ from site to site and only an expert specializing in SEO can apply these techniques in the right way without potentially destroying any rankings.
The best reason to hire an SEO company to manage your website optimization is that they work out all this complex process for you, leaving you free to focus on the ‘money’ end of your business. You shouldn’t have to worry about SEO – let the experts do that!
Search engine optimization is used by millions of small business owners around the world to attract more customers and boost profits. If haven’t had your website optimized for the search engines yet, you may be missing out on a huge opportunity to enhance your business. So call your local SEO expert now!